De Hedonist

Dutch beer brand De Hedonist commissioned me to redesign the beer label of their IPA. The briefing was ‘Keith Haring, but with our own unique and authentic twist’. There are many references to the personalities of the four brewers. Their names are incorporated in an abstract way, as well as figures illustrating their love for music, the beach, their children, our planet, an occassional smoke of marihuana, the sun and the good life in general.